1-800-446-5742

1-800-446-5742

 

PegaSys Pop-Up Mailer

 

Roche used this self-mailer to distribute information about Pegasys RBV to patients. The cover of the mailer featured a window. When you pull out the right-hand panel, the image in the window transforms while a pop-up of the Pegasys unicorn automatically pops up on the right. When you open up the panel, prescribing information was highlighted inside.

 
 
 
 
 
 
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