• Direct Mail Marketing FAQs

    Source: CMA Website

    The truth is, testing is the only way to determine which format works better for your particular product or service. However, you can make some assumptions by asking yourself the following questions:

    • Is it a consumer or a business-to-business mailing? For B2B mailings, dimensional packages tend to get through the “gatekeeper” by looking more substantial.
    • Is your product or service promotional, or does it tend to be more serious and personal? A #10 envelope tends to look more business-like. Self-mailers tend to be more promotional. However, this logic doesn’t hold 100% of the time.
    • Is the objective of your mailing acquisition or retention? You should be talking to your current customers differently than those prospects you’re trying to acquire.

    For the complete article visit: CMA Direct Mail Marketing FAQs

    February 2, 2010 • Direct Mail • Views: 2119

  • The Place of DM – 2010 & Beyond

    October 7, 2009 Canada Post “Inside the Box” Conference:
    Keynote Speaker – Mike Maguire, CEO Structural Graphics

    High Impact Direct Mail in the New Millennium

    At the Canada Post “Inside the Box” conference Mike Maguire, the CEO of Structural Graphics, our US strategic partner was a keynote speaker. Continue Reading

    September 16, 2009 • News • Views: 2020