• 7 Game-Changing Marketing Trends To Tackle in 2016

    Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with.

    So, what does this mean for competitive marketers that are already strategizing for 2016? Brands need to look beyond the usual channels to stay ahead rather than simply jump on the bandwagon.

    Here, we’ll discuss those trends that are changing the face of marketing (yet again) and give you an eye-opening look at what marketers should be leveraging in 2016.

    1) Relationship Marketing

    As smartphone adoption continues to rise with an estimated 2 billion consumers worldwide expected to own a smartphone by 2016, the opportunity for brands to be connected with their customers and prospects is set to be closer than ever. Enter relationship marketing.

    2) Marketing Automation

    As marketers today are spending at least 50 percent of their time on content, companies are coming up with more ways to automate marketing. Marketing automation alone is worth $5.5 Billion and is leading the way in lead generation and prospect nurturing.

    3) Location-Based Marketing Technology

    How can event professionals and marketers create an interactive experience? They must target users at the point of engagement. Location-based marketing technology, like iBeacons and RFIDs, helps make this possible.

    4) Virtual Reality 

    How can event professionals and marketers create an interactive experience? They must target users at the point of engagement. Location-based marketing technology, like iBeacons and RFIDs, helps make this possible.

    5) Ephemeral Marketing

    Snapchat is already moving into the space of a “standard marketing platform.” In the upcoming year, marketers will come to understand that Snapchat isn’t just a tool for fun marketing experiments; it’s a platform that users are flocking to in order to digest social media in real time.

    6) Search Past Search Engines

    With Facebook already working on tests for its own search engine, it seems inevitable that search capabilities will go far beyond Google, Bing, and Yahoo. As search capabilities improve within social media, brands will get an automatic boost. In addition, when buy buttons and payment messaging appear on social in 2016, an all-in-one-type platform will manifest (more convergence).

    7) The Internet of Things (IoT)

    Wearable technology will see a user adoption rate of 28 percent by 2016 – even more data for marketers to mine. So, will this data be derived from people’s day-to-day habits? It looks that way. Every year from now until the foreseeable future, we’ll see the IoT become a bigger tool that marketers can use to engage with customers.

    Written by Meaghan Moraes -September 25, 2015

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    February 16, 2016 • Marketing • Views: 2444

  • Google Uses Direct Mail to Help Drive Internet Marketing

    There are reasons why a company that controls nearly 70% of internet traffic still sends direct mail.

    Based on newly released statistics from InternetWorldStats there are currently 2,095,006,005 people in the world who are considered internet users and according to Experian 67% of those users perform their searches through Google. One would imagine that with 1,403,654,023 people using Google they would not need direct mail to help advertise their services, but that person would be wrong. In this article AccurateLeads will tells why many massively profitable companies who have tremendous amounts of internet traffic use physical mail to grow audiences and drive internet marketing.

    • Internet marketing is so exhausted that it causes businesses to drown out each other with competition.
    • One audience is more receptive to e-mail and PPC while there is a whole different group that responds to physical mail that can be held in their hands.
    • Social Media is another internet marketing avenue that direct mail helps drive.
    • The fastest growing group of social media fiends is baby boomers. This is also one of the groups that are the least receptive to email blasting and other virtual advertisements.

    Atlanta, Georgia August 26, 2011
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    December 11, 2015 • Direct Mail • Views: 2830

  • Psychology Based Marketing

    Triggering the Unconscious Mind for Unthinkable ROI!  If 90% of all our thoughts are unconscious, why do we market to the other 10%?  Neuromarketers, psychologists and behavioral experts have found that most of what we do is driven by our unconscious mind that makes rapid judgments about marketing messages and dictates immediately how the conscious mind should “behave.” If the unconscious mind feels at ease, and senses the message will help achieve the fundamentals of human happiness, then the conscious mind is engaged, messages read and more likely to be acted upon. Preparing the unconscious mind for better marketing and brand engagement is critical today more than ever. Consumers’ minds have never been more distracted with all the “smart” technology to which we are obsessively By Jeanette McMurtry, Author, Consultant, and Principal of e4marketing See the complete guide here  Psychology Based Marketing

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    October 29, 2015 • Marketing • Views: 2184

  • How direct mail combines the intimacy of ritual, the impact of physicality and the power of data-driven relevance to send a signal that resonates.

    The amount of content consumers see every day is overwhelming. The only way brands can break through this noise is to differentiate. In this quest for differentiation, does the type of advertising channel affect how your message is received? Or remembered?

    To understand how direct mail can help them break through this noise, Canada Post commissioned a major ethnographic study that explored how it factors into the lives of today’s consumers and thereby influences the purchase journey.

    Through this study, and reinforced by a series of additional Canadian consumer surveys and global research into the topic, they found that by combining the intimacy of ritual, the impact of physicality and the power of data-driven relevance, direct mail can mean the difference between contributing to the noise and breaking through it. It helps brands stand out (consumers are far more likely to notice, open and read it); trigger emotional responses (consumers tend to experience it in a mindset that makes them more open to inspiration from brands); generate a lasting effect (consumers often keep it, display it in highly visible areas of the home and share it with others); and, perhaps most importantly, influence consumer behaviour (consumers are more likely to action it than digital advertising).

     Canada Post Corporation | Breaking Through the Noise – June 30, 2015

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    August 6, 2015 • Direct Mail • Views: 2548

  • Why You Should Hop Back On the Direct Mail Train

    Despite the shift to digital in almost all areas of the marketing space, direct mail has not only held steady, but grown as a direct marketing tactic.

    There’s no debate we live in a digital age where we all need our devices and the internet to survive. You would be hard pressed to find someone who doesn’t have at least one internet connected device. Needless to say, both advertisers and marketers alike have shifted their focus from traditional mediums (print, billboards, etc.) to digital in order to better target audiences. But does that mean that the more traditional marketing tactics are obsolete? Not necessarily. Direct mail appears to be the old reliable of the marketing space. According to the Direct Marketing Association (DMA) Statistical Fact Book, spend with direct mail has increased from $45B in 2013 to $46B in 2014. Despite the shift to digital in almost all areas of the marketing space, direct mail has not only held steady, but grown as a direct marketing tactic. In addition, it is one of the lowest cost per lead tactics in this category. In 2012, the average cost per lead for new customer acquisition was $51.40 for direct mail compare to $55.24 for email and $52.58 for paid search.

    Megan Connell on Friday, June 19, 2015


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    June 30, 2015 • Direct Mail • Views: 2339

  • New 48 Page Passport Reference Guide

    Our all new 48 page Passport Reference Guide is hot off the press, full of ideas and available now.

    Our Passport was conceived to put a wealth of “High-Impact” ideas at your finger tips. Using simple drawings, it offers you quick planning reference to help stimulate thought, provoke fresh ideas and deliver innovative solutions for upcoming campaigns.
    For your Passport please call or email Andrew MacEachern. You can reach him at 416-422-2134 or Andrew@informationpackaging.ca

    April 16, 2015 • News • Views: 4013

  • Automated Double Pop-Up Mailer with tear-off coupon

    A High-Impact, quick turn-around, economical solution.

    Our interactive Double Pop-Up Mailer for Novartis Consumer Health is free standing when opened and features a tear-off coupon. It was sent out to previous Benefibre users to encourage them to redeem the coupon for a free bottle at Shoppers Drug Mart.
    As one of our automatable solutions, it delivers exceptional economy and quick turn-around on larger production runs.

    April 16, 2015 • Direct Mail • Views: 2341

  • Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey

    Direct Mail Enriches the Customer Experience
    E-commerce marketers are increasingly seeing the value of direct mail as part of their integrated mix and, in 2014, direct mail spending rose. Why this surprising trend?
    Mail has the unique dimension of ‘shareability’ that enables BtoB and BtoC buyers to easily share and discuss direct mail with business colleagues or family members as part of the decision making process. Per a representative quote from the research, “The mailer makes it easier to discuss the offer with business associates or family, versus merely forwarding an email or the bother of printing out an email or attachments”. (Per ERDM VoC research)
    Using direct mail as a part of a multi-faceted campaign gives recipients multiple opportunities to engage, but for the History Channel it also provided recipients a valued collectable.

    Ernan Roman
    President, Ernan Roman Direct Marketing Corp.

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    April 9, 2015 • Direct Mail • Views: 2323

  • What Canadian consumers and businesses think about Direct Mail

    Canadians Welcome Mail

    Reading mail continues to be part of every Canadian’s daily routine:

    • 95% of Canadians (93% in 2007) usually read their mail the same day it arrives: 68% read it as soon as it’s received, while another 27% review it later on that same day.

    Source: Consumer Attitudes to Direct Mail and Traditional Media, May 2010, CP 09-210. Continue Reading

    May 7, 2014 • Direct Mail • Views: 4794

  • The Auto Triple Spinner – See It In Action

    Get the word on our super cool Auto Triple Spinner™. This patented Auto Spinner™ is a highly flexible, automatable design. It can be used vertically or horizontally with one, two or three rotating windows.

    May 6, 2014 • Automated Solutions • Views: 4440