New Strategic Alliance

MedTera™ and Information Packaging Partner to Expand State-of-the-Art Healthcare Marketing Solutions in the U.S. and Canada

NEW YORK – Oct. 6, 2010 – MedTera™, an integrated marketing solutions company dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries, today announced its partnership with Information Packaging, Canada’s leading designer and manufacturer of high-impact dimensional marketing solutions. Through this partnership, the companies benefit from the exclusive use of their respective, patented marketing solutions to further improve and fulfill their customers’ needs in the U.S. and Canada.

MedTera and Information Packaging will be expanding their offerings in the U.S. and Canadian markets and exclusively leveraging each others’ best-in-class marketing solutions to further advance healthcare marketing’s quality and level of engagement. Furthermore, the companies will benefit from the advantage of experience and insight that keep them fluent in the rules and regulations of their respective countries. The relationship will result in smarter and more effective healthcare marketing education across borders.

“Working with MedTera provides us with exclusive access to its superior marketing solutions and its rich expertise in healthcare analytics,” said Andrew MacEachern, president, Information Packaging. “It is the leader in providing innovative marketing solutions to promote closed-loop patient education in the United States and we are looking forward to exclusively introducing its designs to our Canadian customer base.”

“Information Packaging interactive designs help drive patients from offline to online environments – extending the patient education relationship,” says David S. Duplay, president, MedTera. “We share a passion for being strategic problem solvers for our clients—and this drive has motivated the companies to innovate from both sides. By cultivating and sharing our specialties, we aim to be the state of the art solutions provider our customers need.”

About Information Packaging

Information Packaging is Canada’s leading designer and manufacturer of high-impact dimensional marketing solutions. Information Packaging offers complete turnkey service – from design consultation and CAD engineering through to printing, die cutting, finishing and fulfillment. Based on 20 years of experience as dimensional specialists, the company creates a design solution ensuring the most efficient and effective production and assembly complete with an award-winning design, production, customer-support and management team.

About MedTera™

MedTera™ is an integrated marketing solutions partner dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries. By designing and executing innovative, comprehensive marketing programs tailored to healthcare marketers and their agencies, MedTera empowers more effective brand relationships with patients, care givers and physicians. What MedTera does every day contributes to enriching, prolonging and saving people’s lives. Its full-service solutions are highly interactive and incorporate physical and digital media components to create a dynamic experience that engages audiences, ensuring greater brand awareness, improved patient compliance, expanded market share and increased ROI. The company is headquartered in New York and operates as a wholly-owned subsidiary of Structural Graphics.

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