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  • Making Direct Mail and E-mail Work Together

    Response increases across the board when direct mail and e-mail are combined in a multichannel campaign.

    First impressions mean everything, especially in business marketing, but they have to be sustained. Your message should be reinforced – many times, and in multiple channels – until the decision maker you want to influence sees you as a recognizable brand. Elite sales and marketing executives share a common trait: their ability to identify how prospects want to do business, then customize their sales pitch to reflect those preferences. Continue Reading

    April 2, 2010 • Direct Mail, Print-to-Web Solutions • Views: 2914