Response increases across the board when direct mail and e-mail are combined in a multichannel campaign.
First impressions mean everything, especially in business marketing, but they have to be sustained. Your message should be reinforced – many times, and in multiple channels – until the decision maker you want to influence sees you as a recognizable brand. Elite sales and marketing executives share a common trait: their ability to identify how prospects want to do business, then customize their sales pitch to reflect those preferences. Continue Reading