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  • New 48 Page Passport Reference Guide

    Our all new 48 page Passport Reference Guide is hot off the press, full of ideas and available now.

    Our Passport was conceived to put a wealth of “High-Impact” ideas at your finger tips. Using simple drawings, it offers you quick planning reference to help stimulate thought, provoke fresh ideas and deliver innovative solutions for upcoming campaigns.
    For your Passport please call or email Andrew MacEachern. You can reach him at 416-422-2134 or Andrew@informationpackaging.ca

    April 16, 2015 • News • Views: 3904

  • Advertising execs make a case for integrated marketing

    In the latest issue of PM 360, a pair of high-ranking healthcare advertising professionals advocate for multichannel marketing, a strategy that involves combining multiple mediums into a promotional campaign. In the opinion of Ken Mueller and David Zaritsky, the most effective healthcare marketing includes online and analog platforms that work together to convey the brand’s message to potential customers.

    This article from PM360 was posted 10/09/2012 on the MedTera™ website. Continue Reading

    May 5, 2014 • News • Views: 2248

  • New Strategic Alliance

    MedTera™ and Information Packaging Partner to Expand State-of-the-Art Healthcare Marketing Solutions in the U.S. and Canada

    NEW YORK – Oct. 6, 2010 – MedTera™, an integrated marketing solutions company dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries, today announced its partnership with Information Packaging, Canada’s leading designer and manufacturer of high-impact dimensional marketing solutions. Through this partnership, the companies benefit from the exclusive use of their respective, patented marketing solutions to further improve and fulfill their customers’ needs in the U.S. and Canada. Continue Reading

    October 16, 2010 • News • Views: 2101

  • New Webkey Technology

    Innovation Reviews – The Chronicle of Healthcare Marketing, September 30, 2010
    A review of innovation in pharmaceutical marketing

    Webkey packaging another angle for marketers
    Default browser on web key makes the customer’s visit to your URL quicker and easier, proponents say

    By Andrew Senior,
    Special to THE CHRONICLE OF HEALTHCARE MARKETING Continue Reading

    October 2, 2010 • News • Views: 4612

  • The Latest in DM Technology

    Sorted Magazine, Canada Post Corparation, 2010 Issue

    You want your direct mail to delight, surprise, embolden, illuminate… in effect, you want it to create powerful emotional responses. Well, DM dimensional and technological innovations are getting better and better (i.e., more reliable and affordable) at titillating our five senses. The next time you’re dreaming up new creative, consider these cool possibilities, explained by Mike Maguire, CEO of Structural Graphics in Essex, Conn. (Toronto based alliance partner is Information Packaging. Continue Reading

    April 13, 2010 • News • Views: 3507

  • Nataly Vanden Baar Joins Us in Quebec

    To ensure comprehensive service and support to all of our Quebec clients.

    March 22, 2010 • News • Views: 2466

  • Emails Still Fail to Reach Consumers’ Inboxes

    CMA Weekly Watching Brief – February 5, 2010
    Nearly 20% of email campaign messages fail to deliver: Research

    Despite minor improvements, about 1-in-5 commercial, permission-based emails still fail to reach consumers’ inboxes, according to new research from Return Path. In the second half of 2009, 19.9% such emails never reached consumer inboxes in Canada and the U.S. — representing only a slight improvement over the first half of the year when 20.7% such emails missed their target. Continue Reading

    February 13, 2010 • News • Views: 1864

  • The Place of DM – 2010 & Beyond

    October 7, 2009 Canada Post “Inside the Box” Conference:
    Keynote Speaker – Mike Maguire, CEO Structural Graphics

    High Impact Direct Mail in the New Millennium

    At the Canada Post “Inside the Box” conference Mike Maguire, the CEO of Structural Graphics, our US strategic partner was a keynote speaker. Continue Reading

    September 16, 2009 • News • Views: 1939