Advertising execs make a case for integrated marketing

In the latest issue of PM 360, a pair of high-ranking healthcare advertising professionals advocate for multichannel marketing, a strategy that involves combining multiple mediums into a promotional campaign. In the opinion of Ken Mueller and David Zaritsky, the most effective healthcare marketing includes online and analog platforms that work together to convey the brand’s message to potential customers.

This article from PM360 was posted 10/09/2012 on the MedTera™ website.

Strategic partner with Information Packaging, MedTera™ is a leader in the integration of dimensional and digital solutions into state-of-the-art, multi-wave Healthcare marketing campaigns in the US.

To read the complete article click this link: MedTera Article

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