Tips to make your landing pages work well with your direct mail
Posted by Nick Loeser on Tue, Dec 21, 2010 – The Structural Graphics Blog
Though our core business is primarily high-impact print solutions, we are always encouraging our clients to think “integrated” with their campaigns. Effective campaigns require several components to work in harmony to produce the best possible results. The two major areas of focus are the direct mailer and the landing page. The landing page acts as the lead repository for your campaign. In most cases, your prospects will have their last interaction with your campaign on the landing page, so you need to pay extra special attention to its design and execution. When we are designing a landing page for a client we often gather the designers of the print piece, the creative team, our marketing team and the account manager. That way we can be sure the design is completely in sync with the print piece and the objectives of the campaign. Here are some tips for designing your landing page for an integrated campaign. These tips include some universal best-practices for web design because many landing pages are used for a long time and hence, should be given the same attention as your corporate website.