Why 2018 is Turning out to be the Year of Video Marketing and Video in Print
Direct Mail remains an enormously effective and popular marketing tool while the popularity of video continues to surge. It’s no wonder video in print is gaining momentum and major brands are continuing to embrace it. Consider some of these facts:
- According to the DMA, 80-90% of direct mail gets opened
- According to Martin Lindstrom, author of Brand Sense, advertising effectiveness will increase by 70% when brands appeal to more than 3 senses
- Videos are known to increase people’s understanding of a product or service by 74%
- 48% of people retain direct mail for future reference
Take a look at the infographic by Animate2Explain that outlines some statistics that support video marketing in general and then visit our Video Solutions page to see some of our video in print projects!