1-800-446-5742

1-800-446-5742

 

Alcon WebKey Mailer

 

Alcon used this WebKey mailer to deliver information to physicians about its new Dailies Total water gradient contact lenses. The inside of this mailer featured a pop-up on the inside which held a WebKey that could be easily torn off. The call to action on the mailer was to insert the web key in the USB drive to "experience the science." By integrating a digital component in a unique direct mail vehicle, Alcon was able to track physician's activity and engagement.

 
 
 
 
 
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