1-800-446-5742

1-800-446-5742

 

Automatable Perpetual Folder

 

This Automatable Perpetual Folder was used to promote the strength and durability of its Iggesund's new Invercote Paper. An integrated campaign was produced for Iggesund which included a personalized Perpetual mailer. The call to action on the Perpetual was to visit the unique PURL landing page to receive a paper vase printed on Invercote paper. The campaign generated a 6% response rate which translated into a 400% lift from previous campaigns.

 
 
 
 
 
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