1-800-446-5742

1-800-446-5742

 

Posatex Telescoping Slider

 

Merck used the Telescoping Slider direct mail design to demonstrate how Posatex delivers fast, effective treatment for severe and chronic cases of Otitis Externa. The cover of the mailer featured an image of a knife handle. When you pull out the inside of this self-mailer, it expands to 5 times its original size with each panel containing information on Posatex and a partial graphic of the knife. This design allowed Merck to include a lot of important information in a small direct mail piece while expanding on the featured graphic!

 
 
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