Novermber 2011 - Direct Marketing News
When it comes to direct mail, you can’t underestimate the element of surprise. And there’s no better or more engaging surprise than that of dimensional and interactive mail, which never fails to intrigue active imaginations.
Who doesn’t want to open a box or unusual envelope addressed to us from someone we don’t know? Curiosity takes hold and we want to see what this unusual mailer is all about. Once opened, recipients usually spend more time with this type of mail than with traditional flat mail ensuring it makes a memorable impression and boosting long-term brand recognition and image.